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Films of Bollywood stars shine on OTT platforms but their web shows falter

New Delhi, July 22 -- Mainstream Bollywood stars may not have faced stranger things. They are stuck in an odd dichotomy of appearances on streaming platforms. While their box office hits are equally ... Read More


Movie theatres are back to being prime drivers of Bollywood revenue as OTT cools

New Delhi, July 19 -- After years of playing second fiddle to streaming and satellite TV, the big screen is back in business. With recent Hindi and Telugu blockbusters raking in far higher box office ... Read More


Old Indian films find revival on OTT platforms, thanks to social media, nostalgia cravings

New Delhi, July 16 -- A craving for nostalgia and the clout of social media have combined to give new life to old films. Viewership for old films on streaming platforms is surging, driven by re-relea... Read More


From Leh to Kota, multiplexes roll into smalltown and southern India

New Delhi, July 15 -- Several multiplex cinema operators are surging ahead with a two-pronged expansion strategy undeterred by recent unpredictable box office performance. Big multiplexes such asPVR ... Read More


Brands fall head over heels for Kyunki Saas Bhi Kabhi Bahu Thi reboot

New Delhi, July 14 -- Broadcaster JioStar is receiving significant interest from brands for the Kyunki Saas Bhi Kabhi Bahu Thi reboot, 25 years after it first appeared on screens. Created by Ekta Kap... Read More


Dwindling Bollywood box office has made brands cautious, and stars may bear the brunt

New Delhi, July 14 -- Extreme uncertainty at the box office has left advertisers jittery. The recent failure of high-profile star vehicles has made brands rethink the viability of big-ticket Hindi fil... Read More


Box office blues force brands to rethink Bollywood bets

New Delhi, July 14 -- Extreme uncertainty at the box office has left advertisers jittery. The recent failure of high-profile star vehicles has made brands rethink the viability of big-ticket Hindi fil... Read More


Indian films hold ground overseas despite geopolitical tensions

New Delhi, July 10 -- Despite global geopolitical tensions, overseas business of Indian films remains steady for now. Trade experts say while concerns loom, key markets like the UAE could be impacted ... Read More


Why Hindi TV is failing to create iconic new characters

New Delhi, July 9 -- Hindi general entertainment channels (GECs) are struggling to strike a chord with viewers, as new protagonists in fiction shows fail to create any meaningful connect, resulting in... Read More


How small southern films are quietly winning without stars or hype

New Delhi, July 9 -- Even as the Hindi, Tamil, and Telugu film industries reel under a lean spell, a clutch of small- and mid-budget films, particularly from the south, has helped the business stay af... Read More